Smart, customized communications that deliver.

We’re a full-service internal communications agency focused on tailored solutions that get results. Creative, collaborative and nimble, we believe that great work starts with a great relationship.

We build health care consumers.

Discover how we enabled a global engineering firm to turn employees into more savvy health care consumers.

Creating savvy health care consumers.

Our Challenge

A global engineering firm wanted to shift employee enrollment from its popular, but expensive, Preferred Provider Organization (PPO) plan to their lower-priced high deductible health plan (HDHP). The HDHP offered lower premiums and out-of-pocket costs but, to maximize these savings, employees had to make informed health care choices.

To meet our client’s objectives, we needed to:

Persuade employees to leave a medical plan they loved for one they perceived to be more complicated to understand and use.
Teach employees how to access resources and tools for making more informed decisions when using the HDHP, so they could still receive quality care, while spending a lot less.

Our Plan

We developed a multifaceted campaign that included a video, how-to guide, emails, posters and home mailings. Our content featured everyday language, simple analogies and engaging graphics to grab people’s attention and make learning easy.

Our Results

Our campaign delivered a significant shift in plan preference, with enrollment in the HDHP moving up from 43.8% to 50.4% and PPO enrollment declining from 56.2% to 49.6%. Employees reported satisfaction with the HDHP’s coverage and ease of use, with plan enrollment continuing to increase over subsequent years.

We market Total Rewards.

See how we helped a multinational energy company market its total rewards plans to build employee understanding and appreciation.

Building appreciation of total rewards.

Our Challenge

A multinational energy company wanted to increase employee appreciation of the volume and diversity of its offerings by raising awareness of the organization’s plans and programs.

Our Plan

We developed several tactics to showcase the company’s total rewards offerings, including:

A total rewards extranet, which offered access to employees’ families.
A total rewards user’s guide, which explained how to navigate the total rewards website quickly and efficiently.

Our content featured engaging graphics and everyday language to grab people’s attention and make learning easy. In addition, the total rewards website provided clear navigation to help users easily locate needed information and resources.

Our Results

The materials were well-received and helped boost employee understanding and appreciation of the valuable offerings available to employees and their families. The total rewards website has become their “go-to” resource for finding plan, program, policy and vendor details, and for help in making benefits decisions.

We inspire wellness champions.

Learn how we supported a professional services firm to inspire wellness champions nationwide.

Creating wellness champions.

Our Challenge

To build a healthier, wellness-focused workforce, a professional services firm wanted to launch a health incentive program to its 20,000+ employees. The goal was to:

Build understanding of how the program worked and its value to employees and their families.
Generate program support across offices.
Encourage employees and spouses/domestic partners to qualify for program incentives by completing a biometric screening.

Our Plan

To advance the client’s goals, we created:

CEO and HR messages to emphasize employee health and well-being.
A variety of educational resources, including manager and HR talking points and presentations, wellness emails, posters, program Fact Sheets and FAQs.
Outreach to employees’ families, including postcards, self-mailers and program-at-a-glance flyers.

Our Results

Our communications campaign met with great success, with offices across the country embracing the new program’s wellness resources.

Client sites hosted more than 80 screening events across 50 locations.
Among benefits-eligible employees and spouses/domestic partners, 75% of participants obtained biometric screenings that year:
– 65% completed screenings at company onsite locations.
– 10% completed screenings at their doctor’s office.

The client was delighted with the program’s Year 1 results and made plans to invest further in the program the following year.