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The challenges of the global pandemic have forced organizations to rethink and reshape their businesses in many ways. One area that likely underwent dramatic transformation was your organization’s Employee Value Proposition (EVP). The company has had to adapt. Employees have had to adapt. So how do you reestablish and reinforce that relationship? How do you get employees informed and invested in where you are now and where you are heading as a company?
Here are four ways to get started:
- Stress the “E” in your EVP: Understand what employees value about their workplace experience:
- – What do they see as your company’s competitive advantage?
- – What would prompt them to leave?
- – What do they think would most attract potential employees?
Has any of this changed over the past year?
Surveys, focus groups and exit interviews are useful tools for gathering this information.
- Ensure all touchpoints reflect your EVP: Integrate your EVP into all internal and external touchpoints:
- – Internal: Every phase of the employee lifecycle, including recruiting and onboarding, training, benefits and compensation, HR policies and programs, career management, and rewards and recognition.
- – External: External branding, public relations, marketing and consumer/customer contact points, including perceptions of your company in social media and online consumer sites.
- Educate all levels of leadership: Managers and supervisors have a significant influence on an employee’s day-to-day experience at work, so make sure these leaders understand what they need to know and do to support your EVP and make the workplace experience the best it can be.
- Measure and refine: Review your EVP periodically to ensure it continues to meet employees’ evolving needs. What people value in their work can change over time, depending on where they are personally and on external factors affecting their quality of life. To check that your EVP continues to deliver an experience that employees need and value to stay happy, motivated and loyal, conduct follow-up measurement and internal/external alignment efforts.
As a result, what people value, need and expect from their employment experience has evolved, and will continue to evolve. Ensuring that your EVP delivers for your people will help your company keep the talent it needs to be strong and thrive in our post-pandemic world.
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