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A McKinsey Global Institute study of foundational skills in the future workplace cites four facets of communication – storytelling and public speaking, asking the right questions, synthesizing messages and active listening – as particularly critical for employees to master if they want to maximize their potential going forward. In this first of a four-part series, we’ll take a closer look at the first element, making storytelling a compelling part of any speaking opportunity.
In his book “Actual Minds, Possible Worlds,” cognitive psychologist Jerome Bruner suggests that we are 22 times more likely to remember a fact when it has been conveyed in a story. Here are some tips on using storytelling to become a more effective and memorable public speaker.
- Have a purpose in mind: Why are you telling this story? What does it offer your audience? How will they be affected upon hearing it? Be clear on what you want your audience to know, feel or do as a result of listening to your story.
- Make it relevant: Whether your story is about you, someone else, or even a fictional character, it must fit within the context of your presentation, with a clear connection to your topic and audience.
- Keep it brief: Your story should be well-paced and no more than two to three minutes in length. Keep in enough detail to move the story forward, and make every word count by eliminating any fluff or filler.
- Appeal to the senses: An effective story invites the audience into the experience, so they can see, hear and feel what’s happening in the moment.
- Connect to emotions: Great stories connect both to the head and the heart of your audience, to forge an emotional connection to your story.
- Know your story by heart: Commit your story to memory. Rehearse it out loud, so you can convey it in a relaxed, natural fashion. Modulate your voice, and vary the pace and tone, to help accentuate important details and bring your story to life.
While we may not view ourselves as born storytellers, in actuality, we tell stories all the time to family, friends and coworkers, so taking steps to become a better storyteller may not be as daunting as you think. Whether we are addressing others in a small group meeting, at a packed town hall or on an all-hands Zoom session, developing strong storytelling skills will enhance our ability to connect, engage and collaborate at work.
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